MADISON

I was ecstatic when I managed to get the launch of Musc Nomade in such special circumstances, but as the preparations for the event are culminating, it’s even more palpitating.
Being that Musc Nomade is part of “Les Orientalistes” range, the inspiration is Middle Eastern/Arabic/desert like/1001 nights.

For about over a month now we’ve been preparing for a very important event, the first of its kind at Madison, the first of its kind in Romania. Camille Goutal, Annick Goutal’s daughter will be at Madison on Wednesday, April 23rd.

This is what the grand entrance is to the place where everyone wants to be at Cosmoprof: Masterpieces. Everyone who’s anyone as a producer, as well as someone in the beauty industry. Here you can see

Last night I was up until 1am in the morning, working side by side with Florin, my window-dresser-wonder-maker-techie. The vintage expo, which Octavian threw at me as an innocent thought which later turned out into

i had no idea an article would come out today in Ziarul Financiar, and so I had a great surprise to see Madison take up half a page in the best section of a business newspaper.

Chandler Burr, The New York Times (this will make someone I know roll his eyes to the back of his skull), has a review on Jasmin et Cigarette from Etat Libre d’Orange.

Today’s edition of Ziarul Financiar (ZF article in English) quotes the GM of Ina International estimating that the selective cosmetics and perfumery segment is at 70mil eur this year. I just don’t know where these numbers come from; I encountered this problem when working in consultancy, too, where you don’t really have market studies [...]

Last week there was another article that came out online about Madison, on both wall-street.ro and yourmoney.ro: Povestea celui mai scump parfum din lume in Romania.
We had a considerable influx of online traffic as a result; I hope we didn’t disappoint.
And on that subject:

This was broadcast today and I thought it was one of the best ever. Great script, correct information, nice images: a very professional overall material, thanks to Cristina Stoian, a young and thorough journalist. Business Magazin-ProTV

ProTV was tickled by Liviu’s presentation of fragrances last week, that they sent the crew in to do a piece. He turned all colors of the world while giving the interview, but the days of training and the many hours we spent reviewing fragrances did their part. He’s becoming a delight to listen [...]