Ben Gorham and Byredo new packaging
Swedish design is taking on a new challenge, that of fragrance; Byredo was introduced to Italy at Exsence, with Ben and Anders presenting the line together with Celso Fadelli. The packaging changed and we absolutely loved it: a box full of symbols and adorned with a booklet which tells the story of each fragrance, all sealed by an Indian motif stamp…
Later on that night, Liviu, Yvonne and I had dinner wit the two boys. It was a blast: laughter, fun, making fun of others and ourselves, and a brainstorming session for our upcoming event for the lauch.
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