MADISON

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Not so long ago when meeting with Creed, I saw the Love in Black bottle and felt the unstoppable urge to finally smell it.

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I am counting the days until I get to smell Puredistance, a new fragrance that’s daringly aiming to give its own definition on the shape, form, body and soul of a luxury fragrance.

Octavian has already reviewed it, making it all the more unbearable  to wait until my turn comes!

When Octavian curated our vintage exhibit, Acasa TV sat down with him and put together a wonderful interview. As always, a conversation with Octavian is never a one-sided experience, and so the Romanian speakers could absolutely melt while listening to him, as he transports the listeners through the stages and alcoves of the amazing fragrant universe.
Acasa TV video with Octavian Coifan

The seasons’ surprise can finally be revealed: PG is the new introduction at Madison, carefully selected to join the other stars in the portfolio.

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Amongst the announced new products already or expected soon at Madison (Musc Nomade, China White), we’re happy to expand the new&exciting lists to:

• Magnolia Romana by Eau d’Italie. A creamy white floral inspired by the Villa Borghese air , rows of tall Magnolia trees that extend their branches to the sky, gently shading centuries-old white marble statues. A scent initially fresh and transparent, then warmer and with something more: the full roundedness of a pure white flower with the green freshness of basil, the cleanliness of a lotus blossom mixed with a summer ozone note, then the slight contrast of dark green crushed lemon leaves with just a hint of the evanescent bitterness of damp earth rounding out of this rare olfactory creation.
• Tom of Finland by Etat Libre d’Orange. With a fun and visually history behind it, the TOF fragrance does not disturb the scent of a clean man. Top notes of aldehyde and lemon, middle notes of birch leaves, pine, pepper, geranium, and base notes of vanilla, tonka bean, iris, vetiver, suede, musk and gray amber. You must be over 21 to purchase the fragrance as the inner boxes contain episodes of sexually explicit drawings. The Taschen book is also available to accompany a fragrance purchase.
• Geranium Bourbon by Miller Harris. Originally part of Lyn Harris’s private collection, Geranium Bourbon became popular and entered the regular collection, in a 100ml EDP and a solid perfume ( a cute little balm-like container which can be the perfect travel companion). The fragrance is an elegant, deep and rosy floral, with Turkish rose, cassis berries and lemon geranium.
• Joris Private Shaving Collection. Joris, a division of the famous art of shaving manufacturer, Plisson, is finally available in Bucharest where one could not get anything remotely close to luxurious men shaving accessories. The collection includes the finest of brushes, razors, travel cases for manicure and shaving, and set-ups that not only make an ordinary daily routine a luxury, but also enhance the look and feel of a bathroom. Since Boellis-Panama 1924 became such a favorite amongst men who make a ritual out of taking care of themselves, Joris was exactly what was missing to complete the luxurious experience.

More news to follow about our new visuals, as well as something both exciting and a reason to be proud.

A piece of good news came into my e-mail box today, from the Eau d’Italie team: (more…)

I won’t say too much about the event, but I’ll let the pictures speak. I think it was a fantastic moment and I especially savored it since during the 13 years I worked in the US I never got to meet Camille; I had to open Madison for this to happen, and I have to say it is so much more enjoyable this way.

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I was ecstatic when I managed to get the launch of Musc Nomade in such special circumstances, but as the preparations for the event are culminating, it’s even more palpitating.

Being that Musc Nomade is part of “Les Orientalistes” range, the inspiration is Middle Eastern/Arabic/desert like/1001 nights. (more…)

For about over a month now we’ve been preparing for a very important event, the first of its kind at Madison, the first of its kind in Romania. Camille Goutal, Annick Goutal’s daughter will be at Madison on Wednesday, April 23rd. (more…)